There are partnerships that happen after a win – and then there are partnerships that happen because someone sees the win coming long before the world does.
Omaxe’s association with Harmanpreet Kaur, captain of the Indian Women’s Cricket Team, belongs to the second category.
The Thinking That Started Before Anyone Was Watching
Long before the Women’s World Cup began, Omaxe had been studying leadership narratives that resonate with the brand. In today’s India, leadership isn’t just about visibility – it’s about consistency, temperament, and the ability to grow through pressure rather than around it.
Harmanpreet’s journey reflected exactly that.
Her career has never been built on sudden highs. It has grown through seasons of responsibility, moments of accountability, and years of learning to carry a team on and off the field. There is a quiet strength in that kind of journey – something that doesn’t demand attention, but steadily earns respect.
This is the kind of alignment that convinced Omaxe early on.
Not because she was likely to win a World Cup, but because her story represented direction, discipline, and purpose – values that shape how Omaxe builds communities and trusts its long-term goals.
Then the Win Happened – and the Narrative Changed Publicly
When India won its first ICC Women’s World Cup under her captaincy, the country responded with joy and pride. Naturally, when Omaxe made the partnership public soon after, many assumed it was a celebratory or opportunistic move.
But from Omaxe’s perspective, the announcement simply followed a decision that had already been made much earlier.
Sometimes timing creates its own confusion, especially when the decision-making process isn’t visible to the outside world.
Internally, the announcement wasn’t about the win – it was about acknowledging a leader whose journey had impressed the brand long before the trophy moment.
A Broader Intention: Encouraging a Culture That Sees Women Athletes as Leaders
One of the subtle motivations behind this partnership was the larger conversation around women in sport. Recognition often reaches women athletes late – usually only after medals, records or viral performances.
Omaxe wanted to play a small role in shifting that pattern.
The thinking was simple: if leadership is the benchmark, then women leaders deserve the same kind of early visibility, support and representation as anyone else.
It wasn’t framed as a campaign, but as a belief that talent should not wait for validation. And if a corporate platform can help in any way – that’s meaningful.
This is where the association with Harmanpreet found its deeper grounding.
The Announcement and How It Reshaped the Conversation
The public announcement quickly became one of the most discussed stories of the week. Newsrooms across the country picked it up – from major national business dailies to regional publications across states.
Not because it was sensational, but because it represented a shift:
a major real estate brand choosing to support a woman athlete at a time when women’s sports are finding their rightful place in mainstream conversation.
Coverage came from national platforms like Hindustan Times, PTI, The Economic Times, Financial Express, Afaqs, E4M, News18, Moneycontrol, NDTV, Social Samosa, and many others.
Regional media across Kochi, Hyderabad, Pune, Surat, Ahmedabad, Bengaluru, and Chennai amplified the story further.
The cross-country interest showed that the partnership touched on something more than branding – it connected with a national sentiment that was already evolving.
What Makes This Partnership Different
Every brand-ambassador relationship has a functional side – visibility, credibility, campaign presence.
But what sets this one apart is the sequence in which things happened.
- The decision was made quietly, before the spotlight.
- The reasoning was based on alignment, not prediction.
- The announcement coincided with a historic moment, but wasn’t triggered by it.
- And the intention behind it goes beyond promotion – it extends to representation and recognition.
This gives the partnership a sense of authenticity that cannot be manufactured through campaigns.
Looking Ahead – What This Means for the Brand and the Athlete
For Omaxe, this association is a reminder of the kind of leadership we want to stand with: grounded, consistent, and focused on long-term growth. For Harmanpreet, it’s an expanded platform that aligns with her way of carrying herself – understated yet impactful.
In the long run, the hope is that such partnerships help shape a culture where women athletes do not remain “exceptions to celebrate” but become part of the larger leadership narrative of the country.
In Essence
This is not the story of a brand reacting to a victory.
It is the story of a brand recognising a leader early – and the world discovering the same leader shortly after.
Two timelines moving in parallel, meeting at a moment that validated both journeys.
And sometimes, that quiet alignment creates the strongest partnerships.