Committed to further development & expansion in these States by harnessing local knowledge & human resources
Omaxe forayed into State Capitals and tier 2/3 cities in 2005 under the leadership of its founder Mr. Rohtas Goel, Chairman, Omaxe Ltd. So far, the company has sold and delivered several townships, group housing, malls, offices, etc. in various cities of Uttar Pradesh, Punjab, Haryana, Madhya Pradesh, etc.
Mr. Jatin Goel, Director, Omaxe Ltd., in a story published across several online media platforms, said that Omaxe has been successful in building a brand and thereby vindicating its foray into these cities.
“Trusting our approach of development in these cities has yielded the desired results. The local human resources, possessing deep insights and a fundamental understanding of the micro-markets, have been our greatest strength,” he said.
The company has doubled down on the hiring in these cities to strengthen its presence, ensure more construction & delivery and enhance its brand equity. Digitalization has become a great enabler to help it penetrate deeper into these cities. The company has also played a key role in contributing to the development of these cities, employment & empowerment of the people, and spurring the local economies.
In 2021, new hiring in Omaxe in Uttar Pradesh, Punjab, and Haryana made up for more than 56% of the total hiring in 2021; a significant rise from approx. 49% in 2020 and 30% in 2019.
Tier 2/3 cities continue to do well, especially after the pandemic when infrastructure development has taken center stage, businesses and corporates have shown keen interest and consuming class has become more expressive and indulgent, shows how important these cities have emerged in writing the next chapter of India’s growth story.
The development of Expressways & Highways, Airports, Metro Rail, Outer Ring Roads, Industrial Parks, Corporate Offices, Malls, and Residential Colonies, etc. have made connectivity convenient and living and working easy in these cities.
“These cities are a goldmine not just in real estate and other businesses but also in the return on investment they offer, aspirations for a good lifestyle, and consumer income and spending. We intend to tap the young manpower and harness their potential through on-the-job training programmes and skill up-gradation so that they deliver the goods for the company,” Mr. Jatin Goel added. The company has been committed to the development and expansion of its real estate projects in cities like Lucknow, New Chandigarh, Ludhiana, and Faridabad among others. It has delivered close to 127 million sq. ft. since the brand was founded in 1987 and is currently undertaking the construction of 23 projects and employs close to 1200 people.